Frequently Asked Questions.
Here are some common questions about our web applications.

How is this better than a mobile app?

First, cost is a big consideration. As a mobile app, it would have to be built for Android and iOS.. If you want it to be viewable on desktop computers (as is with our web apps) you would also have to create completely separate website. This would dramatically increase the cost.

Second, as a system also designed for display on large touch screens, using a web based system allows a single system to work seamlessly on both mobile devices and touch screens. This slashes the cost of system updates, edits and maintenance.
Third, a visitor who wants to access our web app merely has to use the web browser on his mobile device. For an app, the guest would have to download the app  (often on their  cellular data plan). People are now very comfortable using a mobile web browser, one half of all American Internet traffic is now on mobile devices.

Why not just make this a part of the property’s website?

Ease of use. Our system is designed to be incredibly easy to use. You can find your way with three touches or less. It’s designed to be primarily used on mobile devices, so we keep bandwidth very low for users on cellular data connections.

As a part of a large website, it would become a lot more difficult to navigate, the menu system would be much more complex, and the simple design would be compromised for use on desktop computers.

How complex is the system to maintain

The system is amazingly easy to maintain. For example, to add an Event, we have created a simple form that populates the data to the system. All you have to do is:

  1. Type in the name of the group.
  2. Select the event date, start and ending times from dropdown menus.
  3. Select the venue from a dropdown menu.

That’s it! When the event’s end time is reached, the event is deleted from the system. In addition, you can add text content or downloadable documents to events.

On our end, all we really need is floor plans or maps of the venue in a format we can use to create the maps. And unless you change the physical property or change names inside the venue, the system is set in stone for no hassle operation.

What about larger properties?

Adding multiple floors or buildings on the property does increase the complexity, but again, once the system is designed, it’s very similar. For example, if the the venue is a hotel conference center in a different building, it adds one more click to finding an event. Selecting Find My Event would start with a map of the entire property, with the building hosting the event highlighted. The guest would then click the highlighted building and the map to the event would work exactly as it does in the demo.

How much does it cost?

That depends upon lot of factors, but the physical buildings on the property are critical to the cost. As mentioned above, multiple buildings require an additional step and that step increases the number of graphics required. In addition, although we have kept the system very simple, it can do anything a website can do. So if you would like guests to be able to order from your Room Service menu 9or book a tour group, that will incur additional costs.

But don’t forget that the system is designed to save labor, programming and labor costs. It is more affordable than an app by a mile.

What is an event or promotions is changed after it's posted?

This is critical, because many of the details of an event or a promotion can change after they are booked. New documents and updates need to be added, event venues can change, and even the date might change. Events are very easy to edit at any time.

Also, visitors can sign up for text alerts and be contacted in case an event venue is changed, cancelled or reshceduled.

How does it work on both mobile devices AND touch screens?

We have designed many touch screen wayfinding systems. As the market got more and more expensive, we explored designing touch screens as web based applications. This allowed us to use technology that is free, proven, and easy to program. And using modern web based technology means that our system displays well on mobile devices as well.

A large touch screen can show some different content than a mobile device. For example, a hotel touch screen user doesn’t need to be able to contact the Front Desk from the touch screen. You don’t want a touch screen user taking ten minutes looking at local restaurants. So the touch screen would function as more of a dedicated wayfinding system, but still using features that make sense for it.

Are there other features? What’s in it for our property?

Our system has several real world benefits for a venue. On the mobile side, the system is designed to give visitors answers to many common questions. We will work with you to find out information visitors will want or need. If your visitors use the web app, it makes things easier on your staff, so they can focus on other things. They have more time to provide services and they save time on the phone. 

Used with a touch screen, the web app can generate revenue by running full screen ads when the screen is not in use.

Kimberley Imperiale

Douglas Dye

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